Recruitment Resources (Happy New Year!)

Josh Orendi, COO of Phired Up, posted this on our FaceBook Recruitment Group, and I (Matt) thought it was worth a full blog post. There are some great resources listed below. As you begin this new year, hopefully you'll resolve to revolutionize the recruitment practices of all the membership organizations to which you belong. Enjoy!

NEW RECRUITMENT RESOURCE: First of all, you've gotta check this out. TKE has a new podcast series out that is excellent. Here's the link: http://www.tke.org/teke_speak/

PROGRAMS:

• Dynamic Recruitment Workshop, Phired Up Productions
• Recruitment Bootcamp, Campuspeak
• NIC offers limited recruitment programming/resources
• Most national fraternities offer a recruitment college, regional symposium, recruitment track during a conference, or similar.
• Regional interfraternity conferences usually offer recruitment tracks (e.g. MGCA, NGLA, WRGLC, SEIFC)

BOOKS

• Good Guys, The Eight Steps to Limitless Possibility for Fraternity Recruitment. (Mattson & Orendi)
• Dynamic Recruitment Workbook (Orendi & Mattson)
• How to Win Friends and Influence People (Carnegie)
• Purple Cow (Godin)
• The 7 Habits of Highly Effective People (Covey)
• Remember Every Name, Every Time (Levy)
• The Fine Art of Small Talk (Fine)
• How to Start a Conversation and Win Friends (Gabor)
• 100 Ways to Motivate Yourself/Others (Chandler)

PEOPLE

• Director of Expansion for your fraternity. This person or someone with a similar title is the recruitment guru of your organization and charged with recruiting brand new chapters from scratch. Give him a call.
• Alumni ... especially those in sales can provide great insight, training, and/or mentoring.
• Greek Advisor. Your school has a person on staff responsible for overseeing/supporting Greek Life. This person can be a wealth of recruitment knowledge or at least point you to someone who is.
• Recruitment Advisor. Most sororities and many fraternities have a designated person with a volunteer position designed to provide your chapter with recruitment support. Use this person.

PARTNERS

• Niche Department. If you are a fraternity with a niche (engineers, catholics, sports, music, business, etc), build a collaborative partnership with the school's department.
• Niche Organizations. Use other groups that share your niche to build inroads and create pipelines to fill your names list. For example AGR might use FFA, SAM might use hillel, PMA might use the band/chorus, etc.

OTHER

• Student Groups. Other student groups are successfully recruiting 2 - 10 time more members than your chapter. What results producing activities can you learn from them?
• Fraternities. Most fraternities are more than willing to collaborate and share ideas ... but only if you ask. Find out what the top recruiting fraternities on your campus are doing.
• Community Groups. The community is full of membership organizations such as civic groups, fraternal orders, congregations, chambers, lodges, etc. These member groups are dependent upon recruitment the same way you are. What can you learn from their best practices? (ask them)

Here are several strong national fraternity website links with great recruitment information that members of ANY fraternity can use:

• Phi Delta Thetahttp://www.areyoualeader.com/
• Tau Kappa Epsilonhttp://www.tke.org/member_resources/recr
  uitment/
• Sigma Phi Epsilonhttp://www.sigep.org/recruitment/default
  .asphttp://www.sigep.org/recruitment/resourc
  es.asp
• Beta Theta Phihttp://www.betathetapi.org/index.php?opt
  ion=com_content&task=view&id=121&Itemid=
  159
• Lambda Chi Alphahttp://www.crossandcrescent.com/2006/03/
  recruitment-trends/http://www.fraternitymanuals.com/index.p
  hp?title=Lambda_Chi_Alpha/Recruitment_Ch
  airman